social ad buy |
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radio |
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cost | $595 | $595 | $595 |
# of creatives | (4) You get four creatives over 30 days (or less). | (1) You only get one creative,used only once. | 1 – You get one creative,15 or 30 seconds. |
impressions | typically see over 5000 impressions. | (?) No one knows,It’s all speculation | (?) No one knows,It’s all speculation |
when distributed | Per Person – Your ad is delivered on a per person basis up to 30 days. | Per Issue – there are no guarantees anyone will see your ad | Broadcast – random time slots makes it impossible to know who and if anyone is listening |
instant actionable | Yes – a user can take immediate action with your ad | No – a user must phone or go online | No – a user must phone or go online |
size | Fixed -a level playing field with all advertisers | Varies – price based on placement and size and issue | Approximately 30 seconds ( or 9 minutes in 30 days) |
time frame | Up to 30 Days | Once | 20 x 30 second spots in 30 days |
market size | >80% – more than 80% of internet users partake in social media | Unknown – distribution numbers don’t mean people see your ad. | Unknown – aside from not knowing who listens to format, listening habits (time of day) dictate if ad is heard. |
analytics | Fixed – every detail is recorded on ad effectiveness | No – there is no reliable data anywhere on ad effectivness. | No – there is no reliable data anywhere on ad effectivness. |
targeting | Hyper-targetted by location, interest, age, gender, behaviour, or all at once. | Only Subcribers or people who read the publication andthey still have to find your ad. | Only those who listen at exactly the right time to exactly the right station. |