|
social ad buy
|
print
|
radio
|
cost |
$595 |
$595 |
$595 |
# of creatives |
(4) You get four creatives over 30 days (or less). |
(1) You only get one creative,used only once. |
1 – You get one creative,15 or 30 seconds. |
impressions |
typically see over 5000 impressions. |
(?) No one knows,It’s all speculation |
(?) No one knows,It’s all speculation |
when distributed |
Per Person – Your ad is delivered on a per person basis up to 30 days. |
Per Issue – there are no guarantees anyone will see your ad |
Broadcast – random time slots makes it impossible to know who and if anyone is listening |
instant actionable |
Yes – a user can take immediate action with your ad |
No – a user must phone or go online |
No – a user must phone or go online |
size |
Fixed -a level playing field with all advertisers |
Varies – price based on placement and size and issue |
Approximately 30 seconds ( or 9 minutes in 30 days) |
time frame |
Up to 30 Days |
Once |
20 x 30 second spots in 30 days |
market size |
>80% – more than 80% of internet users partake in social media |
Unknown – distribution numbers don’t mean people see your ad. |
Unknown – aside from not knowing who listens to format, listening habits (time of day) dictate if ad is heard. |
analytics |
Fixed – every detail is recorded on ad effectiveness |
No – there is no reliable data anywhere on ad effectivness. |
No – there is no reliable data anywhere on ad effectivness. |
targeting |
Hyper-targetted by location, interest, age, gender, behaviour, or all at once. |
Only Subcribers or people who read the publication andthey still have to find your ad. |
Only those who listen at exactly the right time to exactly the right station. |